Facebook YouTube Twitter are NOT your brand

Tweet about this on TwitterShare on FacebookShare on Google+Share on TumblrEmail this to someoneShare on RedditDigg thisFlattr the authorPin on PinterestShare on StumbleUpon

I touched on this topic around the same time last year. I’ve never understood why companies over the years have started completely running their brand messaging and customer interactions through websites they don’t control. I understand using these services as promotional tools to get eyeballs on YOUR website. But I do not see the advantage of giving Facebook, YouTube, Twitter and others YOUR customers. Which is exactly what many brands have been doing for years.

It is logical that many larger companies can negotiate some sort of profit sharing for advertising revenue. But in most cases these websites have started charging companies for various promotional services. So these brands are now paying extra cost on top of what they pay for hosting their own websites. Instead of looking at your product offerings or advertising they are looking at someone else’s.

My thoughts are this is just the lazy way of running promotional content. It saves time in developing your own resources to do the same thing. I’d assume many managers see the popularity of these sites as where their customers are. But that popularity doesn’t last forever.

Many people would state that Facebook, Google, Twitter and others could never fail. Even though history has shown completely the opposite. In years past we have seen some of the biggest most hyped players crumble and become nothing. What happens to all the content you have placed within these websites?

At best you will be given time to backup your content and be provided with a method to export it. There have been cases previously where even this option wasn’t provided. You have put all this time and energy into a website you DO NOT control. Doesn’t it make more sense to use these sites as promotional tools to get customers on your Internet properties? Where you control the content and are less likely to have to worry about losing your company data.

I don’t understand putting all this effort into a service you DO NOT control. It boggles my mind that large corporations don’t see they are offering up their customers to these services. That these consumers are spending more time on a website that is not their own. Which is where you should be always trying to get those eyeballs to. The longer those customers stay elsewhere – the easier it is for them to get distracted and move away from your brand message.

On a daily basis it becomes easier to setup websites to run your own branding, promotions and product offerings. It has become much easier to run your own video content WITHOUT using various online properties that control YOUR content. This can all be done with open source products available for free – that anyone can use. The only expenses are hosting cost and time to setup the website.

The barriers to controlling your products and brand messaging have been reduced greatly in the past decade. Yet companies large and small still seem to want to allow others to do the work for them instead of taking time to do it right on their own. All this does is include you in the clutter and does nothing to set you apart from the competition.

Facebook, YouTube, Twitter and many others thank you. Because without your laziness – their profit margins would be much less.

Optimized page load times, reliability and security. Fast, Secure and Scalable.

Speed up WordPress with our baked in CDN, super fast servers and amazing up-time.

PageLines Framework – Drag & Drop Design for WordPress

Learn how we can increase your sales, develop your brand, and generate interest in your site.

Discover User Reviews – Yahoo! Marketing Dashboard

Reach your customers in just a few Clicks – Express Email Marketing® from GoDaddy.com

WordPress & Go Daddy Hosting – A Winning Combination For Your blog!

WPWebHost WordPress Hosting Customer Testimonials

Check out current Autodesk Promotions Here!

Introducing Creative Cloud for Teams for only $69.99 per month.

Host Unlimited Domains – 1 Account $6.95 Per Month

Share with friends or connect in communities. Get a TypePad Account Now!

Unlimited transfer & $700 Free Bonus from only $4.95!

Servage Unlimited Website Hosting Services

Gridlane Cloud VPS Hosting

Web Hosting by iPage – Affordable and E-Commerce Enabled

Launch your own ecommerce store with BigCommerce. All-in-one, easy to use, SEO, marketing tools and more. Try it free!

Maximize your online reach with Yola Gold! Everything you need to build a stand out site plus SEO and local directory submission. Start Now!

Need a website? Watch 75,000+ designers submit ideas.

Buy at CiscoPress.com

Why do you allow others to control your content

Federal Trade Commission affiliate link advertiser disclosure for Iggy Uncensored

Leave a Reply

Your email address will not be published.