This is Cheryl’s new Keetsa pillow. I tried it for a few minutes when we first got it. Honestly I didn’t think it would be all that comfortable. But in the future I’m thinking we may have to purchase another one. I’d like to have an extra pillow and maybe retire the old King size. I’m very happy with my Keetsa Down-Alternative Memory Foam Pillow. It is shaped differently than the Soft Contour. That is why I thought I wouldn’t like Cheryl’s choice for me to use. I didn’t think I could get use to that shape.