I think most people feel you can never have to much promotion of a product, service or person. I’ve always felt that there should be limits. Many years ago we had a local car dealership who would do back to back ads on television. Many times this advertisement would be the exact one that just ran before it. The owners would argue this was effective marketing. To me it was just plain annoying & I would have never given them my business. Keep in mind this dealership is no longer open. So you decide if their approach was effective marketing for the long term.
TWISTEX of Storm Chasers fame recently asked if they are missing out on promotional value by not selling merchandise with their name plastered all over it. Storm Chaser teams Dominator and Tornado Intercept Vehicle sell t-shirts, hats and other items promoting their “brand” identity. I’m not sure if they have to share a percentage of profits with the Discovery Channel, show producers or some other source. But this can be a source of income and cheap way to promote your brand. It also allows fans to feel they have some connection with the teams.
I’m sure the company that owns the Elvis name & Gene Simmons of KISS fame would both argue you can never have to much promotion. These are two shining examples of placing your brand on everything you can find. For certain products, services or personalities over hyping, always in the spotlight, my name is everywhere and on all things never seems to have negative consequences. There have been instances with certain celebrities where they overstayed their welcome in the media spotlight.
American Pickers, Pawn Stars, Storm Chasers and every other television program offer branded merchandise. No matter how cheesy some of these items may be – consumers / fans seem to purchase these products in decent numbers. Everyone else is doing it isn’t always the best reason to do it yourself. There is something to be said for those who find new unconventional ways to promote their agenda.
That being said if you know fans want hats, t-shirts and other knick knacks then why not give them what they want. Especially if it will put money in your pocket or help finance a research project.
My 2008 interview with Chris Sloop Senior Vice President, CTO for WeatherBug and Mark Hoekzema, Chief Meteorologist for WeatherBug.