According to one recent study Google's diversity is not of much benefit to the company. The recent research states the majority of traffic Google receives is still from it's basic search feature. While other new features they have introduced over the past few years receive less overall traffic. This might be a little surprising considering all the hype we have seen in regards to all these new Google products. Then again maybe the research is biased or flawed. The study concluded that Yahoo and MSN receive more traffic and use from their email services and homepage offerings.
Search driving 80 percent of Google traffic InfoWorld News
Bill Tancer – Hitwise US Google, Yahoo! and MSN Property Size-up